Remembering MC Hammer’s “U Can’t Touch This” 30 Years Later.
Today (Monday, January 13th, 2020) marks the 30th anniversary of the release of MC Hammer’s U Can’t Touch This. The song revolutionalized music videos and the industry as a whole. With the Rick James Super Freak riff and the words “Stop – Hammer Time,” the song became a party hit. Back in the day, some saw it as a slap in the face to Hip Hop as this was one of the genre’s first mega-crossover hits. The album Please Hammer, Don’t Hurt ‘Em made Hammer the first Hip Hop artist to reach Diamond status with 10 million copies sold.