The Swift-Kelce Effect
In recent events, Taylor Swift’s presence seems to have a Midas touch. Following her appearance at Arrowhead Stadium, cheering for the Kansas City Chiefs’ tight end, Travis Kelce, alongside his mother, Kelce’s merchandise sales have skyrocketed.
A representative from Fanatics, the NFL’s official e-commerce partner, reported, “Travis Kelce’s merchandise was among the top five bestsellers among NFL players, witnessing an approximate 400% surge on our platforms, including NFLShop.com.” CNN later confirmed this statement.
TAYLOR SWIFT IS AT THE CHIEFS GAME NEXT TO TRAVIS KELCE’S MOM IN THE PLAYER SUITE pic.twitter.com/lpelYk6pN9
— Bre Offenberger (@bre_offenberger) September 24, 2023
Game Day Highlights
While the Kansas City Chiefs celebrated a significant victory, Swift’s attendance stole the show. Broadcasters couldn’t help but frequently mention her, and cameras often shifted focus to capture her reactions. It almost felt like the 41-10 triumph over the Chicago Bears was as grand as the Grammy Awards. Adding fuel to the fire of speculation, Swift was seen donning a red and white KC team jacket. This intensified the ongoing rumors about a possible romantic link between her and Kelce. However, both parties have remained silent on the matter.
A Glimpse into the Past
In several interviews, Jason Kelce, Travis’s brother and an NFL player, hasn’t shied away from playfully hinting at the rumored relationship. Travis, in the past, expressed his interest in Swift. After attending The Eras Tour at Arrowhead Stadium in July, he mentioned on the New Heights podcast about his attempt to give Swift his contact through a friendship bracelet, which unfortunately didn’t go as planned. He candidly shared, “I was slightly disappointed that I couldn’t give her one of the bracelets I crafted for her.”
Post the game at Arrowhead, the duo was seen leaving together, further igniting the rumors. After completing her North American leg of the record-breaking Eras Tour, Swift is set to perform at the Hard Rock Stadium in Miami, FL, on October 18. Meanwhile, Kelce is gearing up for his next game against the NY Jets on October 1.
Swift’s Eras Tour sets records, with her next performance scheduled at the Hard Rock Stadium. On the other hand, Kelce and his team are preparing for their upcoming match against the NY Jets, promising an exciting game for fans.